Positive Cyc-ology: Peloton and the cultural sweep towards Positive Psych

Peloton seems to be rolling into every media stream from the Tim Ferriss podcast to TV ads to Classpass – so of course I had to give it a whirl. And what I found was not just the club vibe of Soul Cycle but the positive psychology messaging that has permeated our media even more than their marketing.  “Leave everything else outside and bring your best” was my instructor’s charge early in our session.

It reminded me of my first Daybreaker, where the MC told us “love yourself… and let your hips go. Love yourself…and let your hips go.”

 Daybreaker NYC - bringing the good vibes to your day
Daybreaker NYC – bringing the good vibes to your day

In these days of social comparison via Instagram and Facebook, there’s a parallel movement in academia, non-profits, and now businesses to remind people that self actualization cannot be sourced from external affirmation. I kinda dig it – marketing that is catchy and urging on a better you rather than a needier you. I can’t say I’m going to give up my precious NYC apartment real estate for a Peloton bike (think about the opportunity cost per square foot!) But live classes, that I am up for. Preach on Peloton!

It’s hot cocoa time!

Nature has flipped the switch from 70F to 40F – which means it is high time for hot drinks! I do regret that mulled wine isn’t an American winter staple, although Hot Toddies are a decent substitute. But if it’s too early in the week or day for that, there’s nothing more pleasing that a hot cup of cocoa. And if you’re an east coaster who has discovered Ghiradelli Hot Cocoa, there really is no substitute. But the grand question of several years ago is, what happened to their distribution? Why did Stop & Shop stop carrying it? Did it not sell as well as Nesquik? Were the comparative margins of chocolate bars so much better that grocers changed their SKU strategy? I do grant that a package of hot cocoa takes up a lot more shelf space. Thankfully as with all even moderately niche products, e-commerce has filled the gap. And the everything store (a.k.a. Amazon) sells it in bulk. Thanks, Amazon, for filling my cup!