Bartender: “Hey, how’s your evening going?”
Me: “Great!”
Me: “Wow that’s a lot of beers you have on tap! Must be 15”
Bartender: “20 actually”
Me: “Anything local?”
Bartender: “Actually yes, we have Brooklyn Brewery, Coney Island Lager, The Other Half”
Me: “That’s great! You know a lot of local beers can’t get into bars like this”
Bartender: “Huh?”
Me: “There’s a monopsony among distribution companies; it creates so many logistical challenges.”
Him: “…”
Me: “Microbreweries seem like a tough business! They get squeezed on both sides, with limited number of supplier as well! You need a lot of conviction to start one.”
Bartender: “…”
Me: “Yeah, and –“
Bartender: “Yep, the Other Half is a great IPA.” He wandered to the other end of the bar.
Sarah Jessica Parker would be proud.
MBA in the City 