All segments of the leisure industry seem to be having the same idea simultaneously – how can they make your travel experience more seamless. We all want to get the most out of each day, and to minimize the decision fatigue that degrades our experiences. Five companies stand out in their moves to integrate technology into a traveler’s day-to-day.
1. Before you go – KLM has your back with its voice-driven packing assistant
Just let service bot BB know where you’re going and when you’re leaving, and she will walk you through packing, piece by piece, equipped with silly pre-programed jokes to let you know bot makers have a sense of humor, too. Enabled by Google Home.
2. When you arrive – voice-driven concierge service in beta testing at Best Western
Best Western is testing out Amazon Dot for customers and staff, to quickly customize in-room experiences, from wake-up calls to room service requests.
3. For work trips – work from the shower
For those on a work trip or who are looking to create on the go, Marriott is beta testing a technology to whiteboard in the shower.
4. Also for work trips – work in a co-working space
Airbnb is offering WeWork day passes to guests.
5. For play trips – wearables making cruise navigation easy
Carnival Cruise has created the Ocean Medallion to provide customized experiences and recommendations based on your profile and location on the cruise ship.
All of these initiatives, striving to make the customer experience frictionless, both expand the customer experience, and more easily open customer wallets to ancillary offerings. I count this as a win-win.