It’s been fascinating to see Walmart level up from bargain bin to bleeding edge, as they entered the e-commerce race against Amazon. Their acquisition of Jet.com and expansion into e-grocery delivery were only the start. Their latest announcement left me beaming with hope for the future of online grocery shopping, as they step up as that someone to save me from my Instacart woes. This is Star Trek level next horizon tech, deployed for our shopping delight. Drum roll please….select your own produce via 3D imaging!
Okay okay, this may not sound as thrilling to you who have no trouble getting to a supermarket any given day. But if you’ve lived in an urban supermarket desert before, you know exactly what I’m talking about. You’ve tried FreshDirect and gotten a bruised $2 tomato. You’ve tried the Instacart route, where they had 90%+ accuracy on your first order, but your second order was half missing or substituted with “equivalent foods”. SPAM IS NOT HAM! GRADE A EXTRA LARGE EGGS ARE NOT THE SAME AS ORGANIC FREE RANGE VEGETARIAN GRASS FINISHED EGGS! AND DRIED CRANBERRIES…well, actually, those are all the same.
I think we all want food to taste good and not be wilted and on its way out when it arrives to our kitchen. When the patent clears and the tech is rolled out, I will be there to test it out, in the hopes that it is the harbinger of a brave new grocery world.